"Korakoth Kunalungkarn, executive vice-president of the architecture firm Interior Architecture 103 Co, noted visitors go to community malls for shopping, playing, eating, entertaining, medical care, beauty, banking or family leisure. Many prefer community malls to shopping malls because they can avoid the crowds and noise.Ms Korakoth is responsible for the interior design of the new Promenada Resort community mall in Chiang Mai. She divided it into two buildings to serve different target groups.
One will serve families with a supermarket, home decoration, sporting goods, fashion, education, health & beauty, banks and fine dining while the other will serve teenagers with entertainment, cinema, sports, karaoke, skating and fast food.
"The concept is green and fresh," she said.
Korakoth: Relaxing outdoor surroundings
The Promenada will be two low-rise buildings bridged together with only three floors each, to keep things cosy."
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