Conference & Meetings World: TCEB enters MICE agreement for Chiang Mai development

"Thailand Convention and Exhibition Bureau (TCEB) has joined forces with key government and private organisations in Chiang Mai to build a framework for further development of Chiang Mai as a MICE destination." he agreement was signed at the Chiang Mai MICE Summit between TCEB, Chiang Mai province, the Chiang Mai Provincial Administration, Chiang Mai Chamber of Commerce, Chiang Mai tourism Business Association, the Office of Commercial Affairs Chiang Mai, TAT Chiang Mai Office, Chiang Mai Creative City (CMCC) and Chiang Mai University. The main objective was to draw a framework for a master plan for developing Chiang Mai as the MICE destination for Thailand and ASEAN in five years.